✦ Comparison
The Listing Suite vs hiring a copywriter: the maths.
A good real estate copywriter is worth what they charge. The problem is per-listing pricing and turnaround: $150–$300 a listing, two to three days, and a fresh brief every time you take a new one.
Side by side.
hiring a copywriter
The Listing Suite
Cost per listing
hiring a copywriter:$150–$300 for a description. Emails and captions are usually extra.
This tool:$39 a month for unlimited listings, and every asset is included.
Turnaround
hiring a copywriter:One to three days, longer if they're booked.
This tool:Under 60 seconds, at 10pm, the night before photos go live.
Voice
hiring a copywriter:Excellent — once you've worked together long enough for them to learn it.
This tool:Your Brand Voice Profile is captured once and applied to everything from then on.
Volume months
hiring a copywriter:Four listings in a month costs four times as much.
This tool:Four listings costs the same as none.
Beyond the listing
hiring a copywriter:Usually scoped to the copy you brief.
This tool:Market updates, neighbourhood spotlights, hot takes, and a content calendar for the weeks you have no listing at all.
So which one should you use?
For a $6M trophy listing, hire the copywriter. For the other fifteen listings a year — and the weekly content that keeps your sphere warm — a flat subscription is the honest answer.
Some subscribers do both: the tool for volume and weekly content, a copywriter for flagship listings.
Use code FIRSTMONTH at checkout for your first month free.
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